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A recent nationwide survey of American consumers revealed that far from just providing simple aesthetic value,
web site design heavily influences consumer purchase decisions.
• 65% do not shop on a poorly designed site – even that of a favorite brand.
• 30% cease offline purchases from a favorite brand if their online experience is poor.
• 30% of consumers reported that web site design is more important than a great product.
• Only 4% will shop on a poorly designed website – and that’s when the price is rock-bottom.
 
Seven Ways to Put Your Business Online And The One Guaranteed Way to Do It at No Cost